The Kick Off
Showing up empty; I knew nothing about coffee shops, nor did I visit any throughout the three years I had been at SCAD. So with this lack of knowledge, I used Meshal’s expertise of local coffee shops to immerse myself in the culture.
Every meeting in the starting weeks of discovery was required to be in a coffee shop/roaster as we worked out our secondary research.
As a team, I wanted us to attempt a “fly on a wall” approach while learning what it was like to work in these spaces and also remain productive with secondary research/presentation notes. At the end of the course, Meshal and I did not get far into the design because of all our research. Taken as a whole, I am happy with the result.
(Kick Off) We did an exercise about what we were interested in, and what would be our initial focus.
(Fly on the wall) Or as I would say showing Up Empty, we required every meeting to be conducted inside a coffee shop.
(Five Why Session) These five why questions came after our first initial deep dive. These questions helped check our initial assumptions and also enabled us to brainstorm and to create a better work ethic
(User Experiments) To create our early archetype assumptions .We didn’t understand the behavioral need for these spaces. View Personas Below For More Information.
We also sythized our Secondary Research Insights Evolving Highly Productive Employee Research, Co-working Spaces, and Escapism Habits
We later Constructed Mental Models from our user interviews to better understand who really was our Target User
Interview Conclusions
What are the collaborative working experiences like?
Within our research, we discovered that Savannah really lacked internet cafe scenes outside of local coffee spaces and people locally lacked the awareness and that there were options outside of the standard.
Where do they work? And how?
We found that what was most common was that many of these individuals visit these locations as a means to escape the responsibilities of home and the pressures of work. Many of our interviewees found that they don’t have the freedom to relax to their fullest capacity, so they do it in their work.
Who is our REAL target audience?
Disregarding the recent over-population of SCAD students, we discovered from the locals that they share an interesting customer loyalty of where we see an opportunity point of incorporating in our design processes.
What are the possible pain points they face?
Ambiguity. We found that many users lack the consistency they desired when coming for a quick visit. While many of the locations didn’t change visually, the atmosphere and ambiance changed drastically.
CUStomer INSIGHTS
Escapism
readability
prefereablity
integrity
Customer Pain - points discovered during user research
Lean Conclusions
In our research, we found the current state of competitive applications focus primarily on customers that desire directions, tourist attractions and common heuristics for customer information. However, these applications neglect the culture these spaces might bring, the people that carry it, and the overall adaptability of such areas. Learn More Below.
Our application will address this gap in the market providing spaces the ability to identify and track users to their business’s core attributes and users the accessibility to geotag and connect the network to these spaces.
In our efforts, we will primarily focus on (Kristen archetype) but will utilize many tools that might apply to the tourist archetype once on-boarded into our current minimum viable product.
These Insights were discovered using the Lean UX-Startup. Process. Page. 22- 45 Of lean UX
